Or email: wayland@coldreachsuccess.com
APAC & outbound GTM playbook: ICP, messaging, sequences and stages so your team knows who to target and how.
90-day ICP Meetings Sprint to book qualified discovery calls without hiring a full SDR team.
Senior AE support to run discovery, demos and deal cycles for APAC leads from your SDRs, partners or events.
Fractional GTM leadership to design, forecast and scale your APAC pipeline without hiring a full-time VP Sales.
Google Cloud · hCaptcha · KDAN Mobile · RoyalFlush / HiThink · Tookitaki · KDAN Mobile Vault Dragon · GEVME · FXCubic · NeoCRM · ServiceDott
13+ years in B2B SaaS, SDK/API, trading/data platforms and RegTech/AML
16 enterprise new-logo wins and ~US$4.8M TCV at KDAN across APAC
~US$3.1M TCV across 12 enterprise deals at HiThink/RoyalFlush
~US$2.8M TCV across 5 bank wins at Tookitaki
US$300–500K pipeline per sprint and 10–15 enterprise meetings/month from ColdReach campaigns
ColdReach is tuned for B2B SaaS, API and fintech teams that:
Sell to mid-market or enterprise clients
Need more qualified first meetings with clear ICPs
Complex sales process that requires multithreading
Want to expand into APAC (SG, HK, TW, SEA) or test new regions
Don’t want the overhead and risk of hiring and managing a full SDR team from day one
Seed–Series C founders, CROs, Heads of Sales who need a predictable outbound pipeline but don’t have a full GTM pod yet.
APAC heads, regional sales, biz-dev & partnership leads who need meetings with specific logos and personas in new markets.
Most B2B teams trying to grow in APAC hit the same wall:
Inbound and events are lumpy and hard to forecast
SDR hiring is expensive, slow and high-risk
Generic agencies send spray-and-pray messages that hurt your brand
What you actually want is simple:
“A small, senior team that understands B2B sales and runs a clean outbound motion under our brand to book meetings with the right ICPs.”
That’s what ColdReach does.
I focus on B2B SaaS, fintech and API-driven products selling into APAC (and beyond) – not “any industry, any product”.
We start with a 90-day SDR-as-a-Service sprint, not an endless retainer. We agree on ICP and realistic meeting ranges up front, then measure against that – so you see real meeting and pipeline outcomes, not vanity metrics.
You work directly with a GTM lead who has carried quota and opened SG, HK, TW, SEA and US for SaaS, SDK/API and fintech vendors – not a rotating team of junior SDRs learning on your brand.
We define ICP, messaging, sequences and stages together, then I run the day-to-day outbound under your domain and LinkedIn. You keep all lists, copy and playbooks so you can hand the engine to in-house hires or partners later.
If you’re planning to grow in APAC or want more meetings with a specific ICP, let’s talk.
In a 20-minute intro call, we’ll:
Understand your product, ICP and current pipeline
Share what’s working in similar SDR and GTM motions
Decide together if a 90-day SDR sprint or another option makes sense
Prefer email? wayland@coldreachsuccess.com