Run a focused outbound sprint to book qualified meetings with your best-fit accounts before you hire a full SDR team.
Best for:
B2B SaaS, fintech and API teams who want more qualified discovery calls with a specific ICP in APAC (SG, HK, TW, SEA) or globally.
What we do:
Define and prioritise your ICP and target account list.
Build contact maps for key personas (Founders, VP Sales, Head of Growth, CFO, COO, product / engineering, etc.).
Design multi-touch outbound (email + LinkedIn) under your domain and brand.
Run daily activity and weekly optimisation based on real replies, not just opens and clicks.
What you get:
A realistic target range for qualified meetings over 90 days.
Live conversations with your best-fit ICPs.
A reusable outbound engine (lists, copy, sequences and reports) you can hand to in-house hires or partners later.
Get clear on who to target, what to say and how to move deals before or alongside a 90-day SDR sprint.
Best for:
Teams entering APAC for the first time or restructuring their outbound motion.
Founders and GTM leaders who want a sharper ICP and message before scaling SDR.
What we do:
Clarify your ICP by region, segment, deal size and buying committee.
Build a message house: problem/pain, value props and proof tailored to each persona.
Define outbound sequences (email + LinkedIn), basic stages and qualification criteria.
Map a simple pipeline and forecast model so you know what “good” looks like.
What you get:
A practical GTM and outbound playbook that your team, SDRs or partners can follow.
Clear alignment across leadership on who you’re targeting and how you’ll win them.
A stronger foundation for any SDR-as-a-Service sprint or in-house SDR/AE hires.
Add senior AE and GTM leadership capacity without committing to a full-time VP Sales or building a large team.
Best for:
Seed–Series C teams who have early product–market fit and some inbound, but lack senior GTM capacity in APAC.
Founders who are still the main closer and need support running deals and building structure.
What we do:
Step in as a fractional AE to run discovery, demos and follow-ups for APAC opportunities.
Provide Head-of-Sales-as-a-Service support: deal strategy, pipeline reviews, forecasting and stage definitions.
Build or refine your GTM operating rhythm: weekly pipeline reviews, deal clinics and feedback loops with product.
Help you plan when and how to hire your own SDRs and AEs in-region.
What you get:
Senior deal support without a full-time hire.
A clearer GTM structure (stages, metrics, reviews) that you can plug future hires into.
A smoother transition from founder-led sales to a scalable outbound + AE motion.
If you’re not sure whether you need SDR-as-a-Service, GTM advisory or a fractional GTM pod, a short intro call is the easiest way to find out.
We’ll map your ICP, current pipeline and goals, then decide together whether a 90-day sprint or another option makes sense.
ICP & message
We clarify your ICP, personas, regions and value props, then agree on what “qualified” means for your meetings.
Build lists & sequences
We build the target account and contact lists, write outbound sequences (email + LinkedIn), and set up the sending infrastructure under your brand.
Launch & iterate
We run daily outbound across the agreed channels and meet weekly to review replies, refine messaging and adjust targeting based on signal.
Handover & next steps
At the end of 90 days, you keep all lists, copy, data and learnings. We decide together whether to extend SDR, add AE support, or transition the playbook to your own team.
I use a simple, transparent structure:
A fixed monthly fee in the mid-four-figure USD range for a 90-day SDR-as-a-Service sprint.
Scope agreed up front: ICP, regions, expected meeting range and what “qualified” means.
Optional add-ons if we decide to extend SDR, add AE support or layer in fractional Head-of-Sales.
The goal is to keep your risk low while we prove, together, whether outbound can be a reliable growth channel for your ICP in APAC.
(Exact numbers depend on your ICP, markets and how many personas/segments we target.)