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ColdReach is a boutique GTM and SDR-as-a-Service partner for B2B SaaS, fintech and API companies that want more qualified meetings and revenue in APAC – without hiring a big in-house team.
Most teams know they should be doing more outbound and opening up APAC, but:
They don’t have the time or headcount to build a full SDR team.
Their founders, AEs or product leaders are already stretched.
Agencies and generic SDR shops often don’t understand B2B SaaS, fintech or APAC.
ColdReach exists to bridge that gap: you get a senior GTM operator who can design your ICP and outbound playbook, then actually run the SDR engine for 90 days so you see real meetings and pipeline – not just decks and ideas.
About Wayland (founder & GTM operator)
About Wayland (founder & GTM operator)
ColdReach is founded and run by me, Wayland Chen – an Enterprise AE & BD leader based in Singapore, with 13+ years selling B2B SaaS, SDK/API, data platforms and RegTech across SG, HK, TW, SEA and the US.
Before starting ColdReach, I spent my career building and running GTM in roles such as:
RegTech / AML platform (Tookitaki) – helping banks and fintechs adopt AI-driven financial crime prevention.
Trading & data platform (HiThink / RoyalFlush) – bringing a SZSE-listed trading and data terminal into new markets.
Digital workflow & PDF SaaS (KDAN Mobile) – opening and growing SG, HK, TW, SEA and US for a Taiwan-headquartered SaaS vendor (PDF SDK, e-signature, workflow).
ColdReach is the distilled version of what’s worked across those roles: tight ICP definition, honest pipeline math, and disciplined outbound that actually turns into revenue.
Track record
Track record
6 enterprise new-logo wins and ~US$4.8M TCV at KDAN across APAC
~US$3.1M TCV across 12 enterprise deals at HiThink/RoyalFlush
~US$2.8M TCV across 5 bank wins at Tookitaki
US$300–500K pipeline per sprint from ColdReach campaigns (10–15 enterprise meetings/month)
How ColdReach works with you
How ColdReach works with you
APAC-first, SaaS/fintech-only
I focus on B2B SaaS, fintech and API-led products selling into APAC (and global) buyers – not “any industry, any product”.90-day SDR sprints, not endless retainers
We start with a clear 90-day SDR-as-a-Service sprint so you see whether outbound can work for your ICP before you commit big headcount.Senior operator, not junior SDR factory
You work directly with a GTM lead who has carried quota and opened regions, not a rotating cast of junior reps.Advisory + execution in one
We don’t stop at slides. I help you define ICP, messaging, stages and metrics – then run the day-to-day outbound so those plans turn into meetings.
Where we operate
Where we operate
ColdReach is based in Singapore (GMT+8) and works with B2B SaaS, fintech and API teams across APAC, the US and Europe.
Most work is done remotely over email, LinkedIn and Zoom/Google Meet, but the GTM strategy and SDR execution are always grounded in real APAC market experience.
If you’re considering a 90-day SDR sprint or looking for a senior GTM partner for APAC, the easiest next step is a short intro call.
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